Arquitectura Viva
Thursday, August 16, 2018
05/03/2018

Piuarch, Gucci HQ in Milan

 
The Italian firm Piuarch (Francesco Fresa, Germán Fuenmayor, Gino Garbellin, Monica Tricario) has turned the old Caproni plant in Milan – built in the 1920s for the making and final assembly of aircraft – into a headquarters for the fashion house Gucci.

Covering over 35,000 square meters, the complex restores and improves the original hangars, which now contain offices, exhibition halls, event venues, and photography studios. The project strikes a balance between tradition and contemporary design; that is, between preserving the facades of exposed brick and incorporating structures to hold up the skylights on the roofs. In addition, a new six-level glazed cubic tower shielded against the sun with metal protectors rises over the old constructions, breaking the symmetry of the place. A square which combines open-air and roofed parts serves as a connection between the axis perpendicular to Via Mecenate, the three aligned plazas, the communal gardens, the patios, and the main hangar. The project, which has earned Leed Gold certification, includes a system of renewable energy consisting of photovoltaic panels, heat pumps using ground water, and an advanced device for measuring energy consumption.
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