Arquitectura Viva
Tuesday, October 27, 2020

Valerio Olgiati, Céline Flagship in Miami (USA)

Creating a virtual world through the poetic use of materials was Valerio Olgiati’s intention in designing this store in the design district of the city of Miami for the French high-end fashion brand Céline. Such virtuality has to do with the manipulation of the space, which the practice of the Swiss architect has distributed in two distinct areas connected by a pitched stairway of sculptural nature: an upper level for shoes, handbags, and ready-to-wear clothes; and a lower floor configured as a showroom, with pyramidal forms and pillars that suggest the idea of a canopy.

In order to create this introverted virtual world, much has been made to depend on the atmosphere produced by the extensive use of the dominant material: marble. From the pillars to the pedestals by way of the walls and floors, all the architectural elements of the shop are clad in a slightly polished stone that spreads all over like an abstract beige carpet. Plaques of very lightly veined sky-blue Brazilian marble are embedded in it, as in a mosaic of large pieces or a work of marquetry executed in stone. The same sheets clad walls and ceilings. The result is a geometric bichromie that is perceived as sophisticated but also a bit disturbing.
AV Monografías 226 - SOU FUJIMOTO AV Monographs
analyzes in each issue a theme related to a city, a country, a tendency or an architect, with articles by leading specialists complemented by commentary on works and projects illustrated in detail. Published bilingually, with Spanish and English texts placed side by side.
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covers current topics, taking stock of recent trends in set sections: cover story, works and projects, art and culture, books, technique and innovation. From 2013 on, monthly and bilingual, with Spanish and English texts printed side by side.
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