Arquitectura Viva
Tuesday, October 27, 2020

Sustainable Showroom, Pulgón Diseño at Medialab-Prado

A symbolic giant heart on a suspended structure of cardboard boxes was the main feature of the launching – on 7th March at Medialab-Prado, recently renovated close to the Caixaforum in the center of Madrid – of the sportwear brand Reebok’s new campaign, whose motto ‘Live with Fire’ seeks to convey the idea of sport as a way of life. The creation and assembly of the showroom is a work of the team Pulgón Design – authors of the Spanish Pavilion at the 2012 Floriade fair in the Netherlands – and is conceived as a temporary installation built with reusable elements and recyclable materials: wooden pallets, sport shoeboxes…
AV Monografías 226 - SOU FUJIMOTO AV Monographs
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