OMA for Coach in Tokyo: Glass Spikes in Omotesando
Photos: Iwan Baan
A corner of Tokyo’s Omotesando neighborhood now features a new flagship store, designed by Rem Koolhaas, for the leather goods and accessories brand Coach. Inspired by the wooden display shelves in the New York company’s first establishments, in the 1940s, a herringbone pattern is repeated on the facades of the building, a translucent cube containing two floors levels, as well as in the flexible modular system of the shelves, built with panels of ground glass and designed by OMA to address the needs of the firm’s new stores. Like a lighthouse, a tower lit 24 hours a day and containing the stair takes up the heart of the building.
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